As WordPress 3.3.2 releases today, and WP e-Commerce v3.8.8 released a few days ago, so too are we proud to roll out a nice release for Business Pro, plus minor releases to fix two display bugs in Ecommerce and Direct Response themes.
In Business Pro, the release adds more Theme Options, to let business owners specify their Address, Phone Number, and more Business Information, and creates an “Office Info” widget to display that information, complete with a Google Map. We also are launching the initial round of built-in Pay-Per-Click keyword insertion support, with a new “PPC” Custom Post Type (CPT), and Facebook Tab support via another CPT. More on both of those, to come soon!
The latest iteration on our Ecommerce theme brings a handy UI updated designed to make completing and customizing your ProGo Ecommerce site even easier: Tooltips! Now when any logged in user who has the ability to modify your WordPress site’s Theme settings is browsing the front-end of your ProGo site, handy little ProGo “Pro” tooltips appear. The tips direct you Read More
Whether you’re attempting to make a sale to site visitors once they’re already on your site, or you bring them in through SEO or PPC campaigns, chances are, at some point in time, they will come to a landing page where you give them your pitch and hope for a conversion. Here are some basics for turning those visitors into paying customers.
With the exception of well known sites like Ebay and mega retail Ecommerce stores like Walmart, people are still (for good reason) skeptical of buying items online from lesser known merchants. If your site gives off a less than professional appearance or has any particular issues, which may give your user a negative perception of the validity of your product or service offering, your chances of online conversion will dwindle. There are a variety of steps you can take to combat this while building consumer confidence, which we’ll go over in further detail.
Your brand is important and is placed as the first piece of content that your visitors will see. Despite having the most important placement on the page, given that users read from left to right starting at the top, it’s also important to get them quickly into the meat of your page.