The latest iteration on our Ecommerce theme brings a handy UI updated designed to make completing and customizing your ProGo Ecommerce site even easier: Tooltips! Now when any logged in user who has the ability to modify your WordPress site’s Theme settings is browsing the front-end of your ProGo site, handy little ProGo “Pro” tooltips appear. The tips direct you Read More
With the exception of well known sites like Ebay and mega retail Ecommerce stores like Walmart, people are still (for good reason) skeptical of buying items online from lesser known merchants. If your site gives off a less than professional appearance or has any particular issues, which may give your user a negative perception of the validity of your product or service offering, your chances of online conversion will dwindle. There are a variety of steps you can take to combat this while building consumer confidence, which we’ll go over in further detail.
Even with the advances in technology and online sales tools, the average conversion rate for websites is currently around 3%. Fortunately this number is just an average and not the rule as there are numerous examples of companies that have great conversion rates by comparison. We are going to take a look at a couple important strategies that most top converting websites are doing well.