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Landing Page Basics Everyone Should Know

Whether you’re attempting to make a sale to site visitors once they’re already on your site, or you bring them in through SEO or PPC campaigns, chances are, at some point in time, they will come to a landing page where you give them your pitch and hope for a conversion.  Here are some basics for turning those visitors into paying customers.

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Posted by ProGo Themes on May 3, 2011
Topics : Direct Response, Featured, Performance

Essentials to Landing Page Conversion

When a user comes to your page, the first thing they will see is the main content block. Like anything else, first impressions are very important and you only have a small window to both introduce your product or offering and pique a visitor’s interests to move them along to the next step in the conversion funnel. Read More

Posted by ProGo Themes on April 25, 2011
Topics : Direct Response, Featured, Pay Per Click, Performance

Direct Response as a Tool for Higher Conversion Rates

Over the past couple years we’ve been designing and developing high conversion, high performance landing pages for clients looking to sell a single product or other offering at a single price. Our designs and strategy, backed by testing and observation, have proven effective with conversion rates anywhere between 12-20% and greater.

Our Direct Response landing pages have proven successful for marketers and site owners looking Read More

Posted by ProGo Themes on April 18, 2011
Topics : Direct Response, Pay Per Click, Performance

15 Touch Points for Scripting Your Direct Response Offer

Coming up with effective, persuasive copy to use in your direct marketing offer can be a daunting task. When all is said and done, you may be convinced the copy you’ve come up with is a sure thing, however, the truth is you really won’t know which web copy works best until you have a chance to test different versions and analyze the results. Because of this, scripting your offer should be viewed as a process as opposed to a one time activity. To make things just a little easier for you to get the most out of your high performance landing page, we’ve created a basic outline of 15 points you should try to include in your direct marketing offer. Read More

Posted by ProGo Themes on April 11, 2011
Topics : Direct Response, Pay Per Click, Performance

10 Do’s and Dont’s For Writing Web Copy

To begin with, it’s important to note there is a difference between web content and web copy. Web content is meant to inform, discuss, or entertain, whereas web copy is designed to persuade users to take a certain action, which in many cases means making a sale; However, this can also include sign ups, orders, registrations, and subscriptions to name a few Read More

Posted by ProGo Themes on April 4, 2011
Topics : Performance
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