As WordPress 3.3.2 releases today, and WP e-Commerce v3.8.8 released a few days ago, so too are we proud to roll out a nice release for Business Pro, plus minor releases to fix two display bugs in Ecommerce and Direct Response themes.
In Business Pro, the release adds more Theme Options, to let business owners specify their Address, Phone Number, and more Business Information, and creates an “Office Info” widget to display that information, complete with a Google Map. We also are launching the initial round of built-in Pay-Per-Click keyword insertion support, with a new “PPC” Custom Post Type (CPT), and Facebook Tab support via another CPT. More on both of those, to come soon!
When a user comes to your page, the first thing they will see is the main content block. Like anything else, first impressions are very important and you only have a small window to both introduce your product or offering and pique a visitor’s interests to move them along to the next step in the conversion funnel. Read More
Over the past couple years we’ve been designing and developing high conversion, high performance landing pages for clients looking to sell a single product or other offering at a single price. Our designs and strategy, backed by testing and observation, have proven effective with conversion rates anywhere between 12-20% and greater.
Our Direct Response landing pages have proven successful for marketers and site owners looking Read More
Coming up with effective, persuasive copy to use in your direct marketing offer can be a daunting task. When all is said and done, you may be convinced the copy you’ve come up with is a sure thing, however, the truth is you really won’t know which web copy works best until you have a chance to test different versions and analyze the results. Because of this, scripting your offer should be viewed as a process as opposed to a one time activity. To make things just a little easier for you to get the most out of your high performance landing page, we’ve created a basic outline of 15 points you should try to include in your direct marketing offer. Read More